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Website Redesign Proposal

Aquatech Well Drilling & Pumps

A refreshed home for your site — same trusted crew, same content and structure, a design that finally shows it. Two directions to choose from, both built on your existing WordPress with a custom Avada theme.

Inside this proposal
Design
01
Custom Avada theme on your existing WordPress
02
Two brand directions — pick the one that fits Aquatech
03
Mobile-first responsive rebuild across every page
Build
04
SEO- and AI-friendly by default
05
Core Web Vitals and performance pass
06
Continues on your current ClickMonster hosting
Prepared for
Mandy Wilhonen · Aquatech Well Drilling & Pumps
Sedro-Woolley, Washington
Date
September 2026
Valid for 30 days
The Short Version

Your content and structure hold up.
What's dating the site is the skin.

We reviewed aquatechwellandpump.com and built two full design concepts so you can actually see what a refresh could look like. Both use a custom Avada theme on your existing WordPress — no migration, no downtime, same domain. The story reads well on a phone, the type finally does justice to a 70+ year family shop, and everything is built clean out of the gate so it's SEO- and AI-friendly by default.

2
Design concepts to choose from
10
Deliverables in the redesign scope
6
Northwest Washington counties served
0
Migrations, downtime, or platform changes
Two design concepts

Pick the direction that fits Aquatech.

Both concepts use the same content, structure, and scope — only the visual language changes. Take a look at each live preview and let us know which one lands. We'll refine the winner into the final build.

Concept A · Trust Forward

Deep water, steady hand. Editorial serif · deep blue · warm neutral

A confident, editorial direction that leads with the crew, the rig, and the landscape. Reads more like a Northwest field-journal than a plumbing website — good fit if you want to feel like the established, senior operator in the market.

  • DM Serif Display headlines over a wide hero photograph
  • Deep navy + cream palette with a warm gold accent
  • Emphasis on family history and years of experience
Open Concept A live preview →
Concept B · Rooted & Editorial

Rooted in the Northwest. Editorial serif · forest & cream · copper accent

A warmer, more grounded direction — cream backgrounds, forest greens, and a copper accent. Feels like a local, craft-driven operator. Good fit if you want Aquatech to feel modern and human rather than utility-corporate.

  • DM Serif Display headlines paired with Inter body copy
  • Cream, forest, water, and copper — Northwest-native palette
  • Emphasis on craft, care, and long-term customer relationships
Open Concept B live preview →

Not sure which one is right? Look at both on your phone first — that's where most of your customers will see it. We're happy to talk through the trade-offs on a short call.

Not quite what you had in mind? These are two starting points — if either one is close but not exactly there, or if you have a reference site or a completely different direction in mind, tell us and we'll take another swing.

What's included

Same scope, either concept.

Area
What we deliver
Design
Custom Avada theme, refreshed brand system, hero and service photography
Layout
Mobile-first responsive rebuild, six county service-area pages
Brand
Custom logo mark, editorial type, palette from the concept you pick
SEO
Clean titles, meta descriptions, headings, and alt text baked in via AIOSEO
Performance
Image optimization, caching, Core Web Vitals cleanup
Leads
Free-estimate lead form with call-tracking-ready markup
Hosting
Continues on your current ClickMonster hosting — no migration
Next Steps

Take a look at both concepts, then let's talk scope and timing.

Open each live preview and click through the sections — hero, services, story, service area, process, reviews, and contact — then let us know which direction lands. Once you're comfortable with the concept, we'll walk you through scope, timeline, and investment on a short call. Every site we build is SEO- and AI-search-friendly by default, so the redesign covers the fundamentals; we're happy to talk through deeper SEO or AI-visibility work in more depth if you'd like to add it on.